about us

our story

Wellness Endeavor Branding and Design Squiggle Icon

Wellness Endeavor Branding + Design is a project developed over the course of many years of boutique studio ownership, many hours of trying to balance working on our business and working in our studios, and lots of love for boutique studios and their communities.

We understand how good branding, design, and marketing support can create a financially stable studio business and help develop a thriving studio community. We believe that we can leverage our experience to help other boutique studio owners enjoy the freedom to focus on doing what they are passionate about- offering amazing services to their clients and members.

our process

engage

We intentionally develop deep relationships with our studio owners. The more clarity we can get about your vision, your story, your resources and your plans, the better we will be able to bring your vision to life. We will collaborate with you at several touch points along the way.

enhance

Due to our experience in the studio ownership world, we are able to offer insights on strategy and planning in all areas of your studio business. Our goal is to help you develop a cohesive and executable marketing plan, but we can offer best practices and advice in other aspects as well.

empower

All of our work is designed to help reduce your time spent on lead generation, sales, customer service, and other marketing tasks. This allows you to spend more time doing what you love, helping others meet their wellness and fitness goals.

our people

Katie Karel | Owner + Lead Designer

Katie is an experienced studio owner...and has worn every hat at her studios from creating the website, to teaching Pilates, and cleaning the bathrooms. She is ready to share all of the amazing things she's learned along the way to help you make your studio successful.

Julie Recalde | Designer + Editor

Julie worked in corporate marketing for a decade before joining Katie at her studio. Julie's extensive experience in marketing planning, proofing, copy editing, and design in the boutique studio world has helped many studios create great brands and beautiful communications.

Katie Karel | Owner + Lead Designer

Katie is an experienced studio owner...and has worn every hat at her studios from creating the website, to teaching Pilates, and cleaning the bathrooms. She is ready to share all of the amazing things she's learned along the way to help you make your studio successful.

Julie Recalde | Designer + Editor

Julie worked in corporate marketing for a decade before joining Katie at her studio. Julie's extensive experience in marketing planning, proofing, copy editing, and design in the boutique studio world has helped many studios create great brands and beautiful communications.

honesty

We expect clear and honest communications and feedback with our studio owners. We are direct and upfront, and we acknowledge our mistakes. We practice active listening.

kindness

We give every studio owner our full attention, and treat each studio like it's our own. We take action that is in each studio's best interest.

curiousity

We seek to expand our knowledge and expertise, and ask lots of questions. We dive in deep to make sure we provide the results our studio owners expect.

Discover How We Can Help

book a free consultation with us to see if wellness endeavor branding + design can help you set your studio up for success.

Schedule a Free Consultation